KULTURA KONVERGENCIJE: POJAM I KRITIKE
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Konvergencija se često navodi kao ključna odlika medija u digitalnom dobu, dok pojam kultura konvergencije nastaje kako bi se načinio otklon od tehnocentričnog poimanja promena koje donosi kompjuterska mreža. Cilj ovoga rada je da ponudi analizu kulture konvergencije i odlika koje joj pripisuje Henri Dženkins, te da kritički preispita primenljivosti ovog pojma na celinu kompjuterski posredovanog komuniciranja. Tezu da je kultura konvergencije preovlađujuća ili poželjna kultura u digitalnom okruženju osporavaju gledišta da nisu svi internetski korisnici produktivni i kreativni, da je amaterska proizvodnja internetskih sadržaja u osnovi besplatni rad na kojem profitiraju internetske korporacije i da učešće u digitalnoj kulturi ne proširuje i ne produbljuje participaciju građana u društvenom životu.
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