DEVELOPMENT AND FIELDS OF APPLICATION OF CONTENT ANALYSIS

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Published: Dec 10, 2015
Keywords:
content analysis, application areas, political propaganda, method, media

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Снежана С. Стојшин
Филозофски факултет Универзитета у Новом Саду

Abstract

Content analysis is, briefly speaking, a process that achieves best results in research of content of communication. The simplicity of this definition shows that this work has not dealt much with the problem of defining this procedure. Namely, the aim of this study has been achieved through analysis of the historical development of the areas in which content analysis has been applied, primarily through the analysis of opportunities to explore the political propaganda. Although content analysis has been created in the process of exploring political propaganda during the Second World War, today this process is applied in the analysis of the communication process in the arts, education, the study of school textbooks, in sociology in the analysis of data collected by qualitative methods and the like. A special area of research, which is at the same time the most common one, is the area of the media, in which research of political propaganda of message senders is fairly frequent. Through the study of mass media, by using content analysis, we have concentrated on the period when this method was practiced every day, the period when Lasswell, Lazarsfeld and their associates came to conclusions which still intrigue many theoreticians. Yet the significance of their research is primarily in the practical application of this procedure, which later caused the questions of epistemological issue. The paper points out a big difference in the frequency and application areas between our researchers and “the other ones”, who apply content analysis in most varied situations.

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How to Cite
Стојшин, С. С. (2015). DEVELOPMENT AND FIELDS OF APPLICATION OF CONTENT ANALYSIS. ANNUAL REVIEW OF THE FACULTY OF PHILOSOPHY, 40(2), 169–188. Retrieved from https://godisnjak.ff.uns.ac.rs/index.php/gff/article/view/1514
Issue
Vol. 40 No. 2 (2015)
Section
Социологија

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