CONCEPTUALIZATION OF ENVY IN SERBIAN AND RUSSIAN LANGUAGE AND CULTURE
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Abstract
In this paper was performed a comparative analysis of the associative fields of the lexeme-stimulus zavist in Serbian and зависть in the Russian languages. In the research of the concept was applied a linguistic-conceptual approach. Through the analysis of verbal associations was obtained the actual content of the awareness of the speakers of the two languages about the concept of envy. The results showed that in the Serbian and Russian languages the dominant cognitive feature of the concept of envy is a negative personality trait, which means that envy is seen as a more permanent feature, not a momentary emotion. In the Russian language, the dominant feature is the negative qualification of envy through the conceptual association with the black color black. In the Serbian language the second most common cognitive feature is envy as a negative emotion, and in Russian, envy is in second place as a negative trait, and emotions are in the third place in terms of representation. In both linguistic cultures, the conceptualization of envy also includes a negative evaluation of the term, a connection with the Christian tradition that views envy as a sin, conceptualization through metaphors, color symbolism and the conceptualization of envy as a factor in interpersonal relations, which often occurs in close relationships and between people who are often in contact, and its subject is mainly material and professional achievements.
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