CONNOTATIVE MEANINGS OF THE SERBIAN BASIC COLOUR TERMS SIVA (GREY) AND RUŽIČASTA OR ROZE/A (PINK) FROM THE PERSPECTIVE OF INTRA-COLOUR ANTONYMY

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Sanja Krimer Gaborović

Abstract

Following Almalech (2014: 748), certain basic colour terms (BCTs) display intra-colour antonymy and can have opposite meanings. It is demonstrated by the Serbian colour adjectives siva; grey, and ružičasta or roze/roza; pink, both of which are also the BCTs. In the Serbian cultural and linguistic setting, siva is the colour with predominantly negative connotative meanings. Opposed to this ružičasta or roze/roza are both attributed predominantly positive connotative meanings. Nevertheless, siva has also some positive connotative meanings, and a number of negative connotations are attributed to ružičasta and roze/a. This invalidates the either-or semantics of the Serbian BCTs (the most obvious examples of such a classification being the colours bela; white, which is typically associated with purity, innocence, goodness, heaven, brilliance, etc., and crna; black, which is commonly attributed the meaning of death, evil, fear, aggression, etc.).      


 


 

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How to Cite
Krimer Gaborović, S. (2022). CONNOTATIVE MEANINGS OF THE SERBIAN BASIC COLOUR TERMS SIVA (GREY) AND RUŽIČASTA OR ROZE/A (PINK) FROM THE PERSPECTIVE OF INTRA-COLOUR ANTONYMY. ANNUAL REVIEW OF THE FACULTY OF PHILOSOPHY, 47(2), 169–189. https://doi.org/10.19090/gff.2022.2.169-189
Section
Српски језик и лингвистика

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