WOMEN’S POVERTY - MEDIA MARGINALIZATION

Abstract

According to data for year 2010 on the EU level, there has been a greaterpercentage of women at risk of poverty and social exclusion than men. The differencein the poverty of women and men is often called the gender gap in poverty. Although thePoverty Reduction Strategy of the Serbian Government from 2003 recognized women asa socially vulnerable group, often, if it is a case of Roma women, women with disabilities,single mothers or women from rural areas, they are multiply marginalized and almostinvisible in the media. The analysis of journalistic texts from October 2010. confirms themedia exclusion of all socially vulnerable groups, and the women as well. The aim ofthis paper is to investigate which way women’s poverty is presented in both electronicand print media a year later, in 2011 and what is the image of women in the commentsof readers left on the articles about poverty published in popular media portals in Serbia.