INTERNET MEDIA PRESENTATION OF POVERTY FROM THE PERSPECTIVE OF GRICE'S PRINCIPLE OF COOPERATION AND LEECH'S PRICIPLE OF POLITENESS

Abstract

This paper presents the results of the analysis of texts and comments on the texts about poverty and social exclusion on the on-line edition B92 from the perspective of Grice’s principle of cooperation and Leech’s principle of politeness.

The special attention was put on a review of units of analysis.

The unit of analysis is conversational – comprised of communicative acts: journalists’ text and comments of the users of B92.net web site.

The aim is to observe communication between text and comments, as well as between comments themselves, in relation to the lexical choices that (do not) satisfy the principle of cooperation and principle of politeness, and more precisely their categories and maxims.

The analysis showed that categories and maxims of Grice’s principle cooperation proved to be very applicable in the analyzed corpus and that they can be used in the analysis of media content. At the same time, although the observed corpus includes the interaction on the Internet, Leech's principles of politeness have not been proven applicable to a given corpus.